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Recycling Revival: Communicating the Complex

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For some, it may seem that the state of recycling has reached a challenging fork in the road. But what can we learn from emerging success stories? Increasing complexity requires better communication — and complexity is required if recycling is to not just survive, but also thrive. How Did We Get Here? Survey the landscape […]

Using Consumerist Technology to Clean-Up After Consumerism

Consumerist Technology

“Alexa, can you save the planet?” Search in the 21st century has created a level of efficiency that has changed the course of humanity — it has never been so easy to access information. (Whether the most accessible information is the most accurate, of course, is another matter.) At the same time, successful innovation and […]

ReCollect – A Culture of Security

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In recent weeks, privacy and data have been at the forefront of the news. The first instance involved a wave of headlines about how social media platforms managed (or sometimes mismanaged) users’ data. More recently, your inbox has likely been flooded by technology companies updating user agreements to ensure they conform with the EU’s new […]

Chapter 3: Maintaining your Recycling Brand: The Importance of White Labeling

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Your recycling brand is your best friend. It offers credibility, consistency, and control over messaging. It allows you to build trust, share strong messages, and experiment with programs. A strong recycling brand delivers results with compound interest: the more you work with it, the stronger it becomes. To help your brand, you can use white […]