Test-Driving Facebook & Google Ads for Recycling Outreach
One of our ongoing objectives at Recyclist is to increase the number of people who engage with our customers’ recycling websites. To do this, we recently tested a new strategy: paid advertisements on Google and Facebook. We sought to determine whether online ads are an effective outreach strategy, and if so, does one platform outperform […]
The Results Are In: Municipal Websites Are a Crucial Source of Recycling Information
Over the past several months, multiple studies have shown that residents rely heavily on local government websites for recycling information. In April 2016, the Carton Council reported that, since 2013, there had been a 30 percent increase in the number of people who name city websites as one of their top choices to learn how […]
Travelogue of Trash: Recycling in Japan
On a recent trip to Japan, Recyclist project manager Emily Blackmer took some time to explore a whole new side of travel: trash tourism. Since working at Recyclist, I’ve come to see garbage in a new light. This was particularly apparent on a recent trip to Japan, where I found myself inspired to photograph public […]
Recyclist Turns One!
Recyclist turns one year old this month! In February 2016, our first customers started using the cloud-based solutions we designed to help communities move toward zero waste. Our first product to launch was the Public Education Platform, a website, email and social media service that simplifies recycling outreach in a way that’s never been done […]
The State of Recycling in 2016: In Need of Better Outreach
The Recycling Partnership and the EPA released the 2016 State of Curbside Recycling report yesterday. The report identifies Areas of Opportunity, or ways in which residential recycling programs can be strengthened and broadened. As quoted below, several of these opportunities revolve around improved communication, education and outreach — challenges that waste and recycling professionals have been […]
On Clamshells and Clarity: Unpacking the Latest Research on Recycling Communication
The Foodservice Packaging Institute (FPI) recently released the results of a survey conducted to better understand how language, images and instructions affect communication about recycling. Chief among the results are broad findings about where residents look for recycling information, as well as some specific communication do’s and don’ts. For example: Residents rely on city websites […]
The Big 5 Trends of City Tech
At a public hackathon five years ago, Kevin and I created an app called VanTrash. My mom liked it so much, that she suggested I build a company around it. Since ReCollect is now five years old, I should probably send her a card (she already has a lifetime supply of branded hoodies). My mom […]
Making Sense of Big Numbers in a Big Industry
Tips and tools for using statistics effectively in your outreach.
SWANApalooza Ski Day in Tahoe
Recyclist and SWANA are excited to offer SWANApalooza conference attendees the opportunity to spend a day skiing in the iconic Lake Tahoe area. Sign up below to join us for a day at Northstar California, which offers stunning views of the lake, ski terrain from beginner to advanced, and a variety of activities and amenities. Eager to […]
Let the Yellow Pages Be Bygone
For a long time, the yellow pages were the final word on local businesses and services, including recycling information. Need to find a copy shop, a pizza or how to recycle old tires? It was all in the yellow pages. But in the past decade or so, the internet has become a major player in […]
