Blog
Routeware Sends Two Billion Recycling Reminders—Thanks to You
by Routeware Team • August 4, 2025
We’ve just hit a major milestone—and it’s all thanks to the cities, towns, and waste haulers who’ve partnered with us on the journey.
Routeware has officially delivered over 2 billion recycling reminders to residents across the globe. That’s 2 billion nudges to put out the right bin on the right day. 2 billion chances to avoid contamination. 2 billion steps toward smarter, cleaner communities.
And here’s the kicker:
It took us ten years to deliver our first billion.
It took us less than three to deliver the second.
Global Reach. Local Impact.
What started in a few Canadian communities has now expanded across North America, Europe, and even Oceania. With every new deployment, we’re helping local governments and private haulers educate and engage their residents more effectively, reduce service confusion, and keep valuable materials out of landfills.
Our total reach as of today:
- 62,953,817 households served
- 102,189,978 residents reached
- 8,642,098 active reminders live right now
- 9,019,815 printed calendars downloaded, reducing the CO2 generated from delivery by about 198 tons per year
We’re currently averaging 1 million digital reminders per day—a clear sign that the tools work, and people are paying attention.
Powered by Purpose-Built Tools
Behind these 2 billion reminders is a powerful suite of customer education and outreach tools designed to help waste operations deliver the right message at the right time. These tools include:
- Waste Wizard: A searchable database that helps residents learn how to properly dispose of thousands of household items.
- Collection Calendar Tools: Digital, printable, and mobile-friendly calendars tailored to every route and season.
- Notifications & Alerts: Automated service reminders, change alerts, and holiday schedules delivered via text, email, app, or voice.
- Branded Resident Portals: Seamless digital experiences that empower your community while promoting your brand.
Together, these tools have changed the way residents interact with their local waste and recycling programs, eliminating confusion, building trust, and making everyday sustainability a habit.
Cities used to rely on printed mailers and outbound calls. Now, people know exactly what goes where, and they tell us they love the convenience of the reminders. It’s made a huge difference.
“There’s just lots of unique ways that the residents prefer the app. They love the reminders. There’s no miscommunication of what carts go where.”
“It was a challenge for us creating and printing costly calendars each year. Routeware totally helped us solve that by unifying our communications in one place. Our goal was to increase the connection and education with our community. The app helped us do this.”
Here’s what one Android user of our trash pickup app has to say:
“I’ll admit it, I’m a pretty forgetful person. Trash is my chore, and before this app I regularly forgot to take my bin to the curb on trash day. The weekly reminders have made me MUCH better about getting trash to the curb on time. Plus, there are helpful reminders about pickup schedule changes due to holidays or weather issues. My spouse is happier, my house is happier, I’m happier.”
Read more happy reviews from our end-users.
This Milestone Belongs to You
We didn’t get here alone. This achievement was made possible by the incredible work of waste haulers, municipalities, and public works teams who care deeply about their communities and the planet.
You adopted new tools. You engaged your residents. You trusted Routeware to support your mission. And you helped send 2 billion reminders that actually made a difference.
Here’s to your success—and to the next billion.
Want to see what customer education could do for your community?
👉 Explore our solutions