Let the Yellow Pages Be Bygone
October 31, 2016
For a long time, the yellow pages were the final word on local businesses and services, including recycling information. Need to find a copy shop,…Blog
Knowledge and inspiration to improve your operations.
Recyclist’s Latest Feature: Embeddable Sites
October 27, 2016
“But how will people who come to our city website know about our Recyclist site?” This is a question that's come up many times, and…
The Best Outreach Tool You’re Not Using (But 65% of Neighborhoods Are)
October 25, 2016
Nextdoor is a private social network site for neighborhoods. Launched in 2010, it’s intended to help neighbors share local information, whether that’s to vet a…
Making an Impression: Communicating Recycling Changes
August 28, 2016
When developing a communications plan, an important way to evaluate success is to to count "impressions." Simply put, an impression is any time a communications tool,…
Billboards are Big! How to Connect to All Residents about Waste
August 11, 2016
Formerly the domain of the legal, insurance, and restaurant sectors, municipalities are starting to use billboards as part of their communications efforts.
Better Call a KAB: Teaching Residents About Recycling
July 28, 2016
In communication and outreach practices, there's a simple change model called KAB -- knowledge, attitude, behaviour. The principal behind this model is pretty straightforward: when…
Why Magnets Don’t Work Anymore
July 19, 2016
Nothing conjures up images of in-home interactions than the family refrigerator covered in notes, artwork, and magnets. Letter magnets, poetry magnets, insurance broker magnets... recycling magnets.
What’s the Deal With #hashtags
July 6, 2016
You've seen or heard of them: hashtags. In social media, a hashtag is a word or phrase that starts with a # (pound or hashtag…
Waste Communications Assessment: Using Data from Drop-Off Events
June 28, 2016
Many municipalities offer "mobile" drop-off events for "special" wastes such as hazardous materials, electronic waste, tires, and even paper shredding. These events may take place…
Seven deadly sins of social media
June 21, 2016
Many municipalities are using social media to reach their residents. And it's no wonder: in 2016, 78% of Americans have a social network profile. Social media is…
Deep Dive Into the Latest Recycling Survey: The Upshots You Haven’t Heard Yet
June 10, 2016
The recent Carton Council survey has given us the latest numbers on recycling attitudes and awareness, and the industry is buzzing. The media is focusing on two…
Deciphering the QR code
June 8, 2016
We've all seen them -- those square, black and white, pixelated images that appear in print advertising and posters. These are quick response (QR) codes.…
Mascots encourage waste diversion
June 1, 2016
Tony the Tiger. Mickey Mouse. Phillie Phanatic. Not only do these famous mascots help sell products, but they also help grow brand awareness, and create feelings…
Common Waste Collection Practices
May 25, 2016
One of the interesting things about working at ReCollect, is that you get to learn about waste collection programs across North America. You start to recognize similarities between programs,…
Up Your Writing Game with These 4 Easy Tools
April 27, 2016
Everyone knows that you should have someone check your work before you publish it, whether it’s in print, online or just an important email. But…