What’s the Deal With #hashtags
July 6, 2016
You've seen or heard of them: hashtags. In social media, a hashtag is a word or phrase that starts with a # (pound or hashtag…Blog
Knowledge and inspiration to improve your operations.
Waste Communications Assessment: Using Data from Drop-Off Events
June 28, 2016
Many municipalities offer "mobile" drop-off events for "special" wastes such as hazardous materials, electronic waste, tires, and even paper shredding. These events may take place…
Seven deadly sins of social media
June 21, 2016
Many municipalities are using social media to reach their residents. And it's no wonder: in 2016, 78% of Americans have a social network profile. Social media is…
Deep Dive Into the Latest Recycling Survey: The Upshots You Haven’t Heard Yet
June 10, 2016
The recent Carton Council survey has given us the latest numbers on recycling attitudes and awareness, and the industry is buzzing. The media is focusing on two…
Deciphering the QR code
June 8, 2016
We've all seen them -- those square, black and white, pixelated images that appear in print advertising and posters. These are quick response (QR) codes.…
Mascots encourage waste diversion
June 1, 2016
Tony the Tiger. Mickey Mouse. Phillie Phanatic. Not only do these famous mascots help sell products, but they also help grow brand awareness, and create feelings…
Common Waste Collection Practices
May 25, 2016
One of the interesting things about working at ReCollect, is that you get to learn about waste collection programs across North America. You start to recognize similarities between programs,…
Up Your Writing Game with These 4 Easy Tools
April 27, 2016
Everyone knows that you should have someone check your work before you publish it, whether it’s in print, online or just an important email. But…
Talking Organics at the SWANA Western Regional Symposium
April 9, 2016
If you’re attending the SWANA Western Regional Symposium, come by the Organics Solutions Technical Session to hear Beyond Spreadsheets: Using Cloud Technology for Commercial Organics…
4 Reasons Why Email Marketing Still Works for Local Governments
March 15, 2016
Feeling pressured to start Twitter and Facebook accounts for your environmental program, or to put in constant effort to keep them updated? Know this: Even…
On Writing Environmental Content for Governments
March 1, 2016
Recently, a potential customer asked us to provide an explicit editorial policy -- our editorial ethos, if you will. As a B2G company, we contract…
Market-Tested Language to Inspire Environmental Action
February 22, 2016
It’s pretty hard to ignore the fact that the environment isn’t doing so well. From animal extinctions and dying rainforests to extreme, unpredictable weather, few…
Study: What Residents Know and Don’t Know About Recycling, and Why It Matters
February 15, 2016
In the ideal world, we all would have the resources to commission research studies that tell us what’s keeping our recycling rates down. In the…
3 Social Media Tips for Your Environmental Campaign
February 9, 2016
Facebook, Twitter and Instagram are more important than ever to your environmental campaign. A 2014 report by public relations and marketing firm Cone Communications found…