The Waste Sorting Game​ Webinar

The Waste Sorting Game: Reduce Recycling Contamination Through Resident Education

Recycling contamination is one of the costliest and most persistent challenges in municipal solid waste programs. The root cause? Most people think they already know what goes where. That confident misidentification is wishcycling, and it quietly undermines your waste stream quality every collection cycle.

Routeware’s Waste Sorting Game takes a different approach: instead of telling people what to do, it shows them where they’re wrong — in a format that’s actually engaging enough for people to complete and share.

What You’ll Learn

• Why traditional recycling education campaigns often fail and what it takes to change entrenched habits.
• How the Waste Sorting Game surfaces specific gaps in resident knowledge — by item type, neighborhood, and demographic.
• How game data can be used to build targeted, high-impact outreach campaigns aimed at correcting specific contamination behaviors.
• How to scale resident education across a wide audience without scaling your staff workload.
• How to measure behavior change and report program impact to stakeholders.

Data That Drives Smarter Campaigns

Every interaction with the game generates insight. You’ll know which items are consistently miscategorized in your community, which neighborhoods have the highest error rates, and what messaging is most likely to drive correction. That data transforms recycling outreach from generic to surgical.