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December 8, 2016
The Foodservice Packaging Institute (FPI) recently released the results of a survey conducted to better understand how language, images and instructions affect communication about recycling.
December 7, 2016
At a public hackathon five years ago, Kevin and I created an app called VanTrash. My mom liked it so much, that she suggested I…
December 2, 2016
In the solid waste and recycling industry, we hear statistics all the time. The amount of hazardous waste produced each year could fill the Superdome…
November 30, 2016
Recyclist and SWANA are excited to offer SWANApalooza conference attendees the opportunity to spend a day skiing in the iconic Lake Tahoe area. Sign up…
October 31, 2016
For a long time, the yellow pages were the final word on local businesses and services, including recycling information. Need to find a copy shop,…
October 25, 2016
Nextdoor is a private social network site for neighborhoods. Launched in 2010, it’s intended to help neighbors share local information, whether that’s to vet a…
August 28, 2016
When developing a communications plan, an important way to evaluate success is to to count "impressions." Simply put, an impression is any time a communications tool,…
August 11, 2016
Formerly the domain of the legal, insurance, and restaurant sectors, municipalities are starting to use billboards as part of their communications efforts.
July 28, 2016
In communication and outreach practices, there's a simple change model called KAB -- knowledge, attitude, behaviour. The principal behind this model is pretty straightforward: when…
July 6, 2016
You've seen or heard of them: hashtags. In social media, a hashtag is a word or phrase that starts with a # (pound or hashtag…
June 28, 2016
Many municipalities offer "mobile" drop-off events for "special" wastes such as hazardous materials, electronic waste, tires, and even paper shredding. These events may take place…
June 21, 2016
Many municipalities are using social media to reach their residents. And it's no wonder: in 2016, 78% of Americans have a social network profile. Social media is…
June 10, 2016
The recent Carton Council survey has given us the latest numbers on recycling attitudes and awareness, and the industry is buzzing. The media is focusing on two…
June 8, 2016
We've all seen them -- those square, black and white, pixelated images that appear in print advertising and posters. These are quick response (QR) codes.…
June 1, 2016
Tony the Tiger. Mickey Mouse. Phillie Phanatic. Not only do these famous mascots help sell products, but they also help grow brand awareness, and create feelings…