{"id":8271,"date":"2016-08-28T04:32:18","date_gmt":"2016-08-28T11:32:18","guid":{"rendered":"https:\/\/routeware.com\/blog\/making-an-impression\/"},"modified":"2025-05-06T14:04:50","modified_gmt":"2025-05-06T21:04:50","slug":"making-an-impression","status":"publish","type":"post","link":"https:\/\/routeware.com\/en_gb\/blog\/making-an-impression\/","title":{"rendered":"Making an Impression: Communicating Recycling Changes"},"content":{"rendered":"<p>When developing a communications plan, an important way to evaluate success is to to count &#8220;impressions.&#8221;<\/p>\n<p>Simply put, an impression is any time a\u00a0communications tool, such as a newspaper or radio ad, makes an impression on a person.<\/p>\n<p>Most newspapers, television stations, and radio stations can supply you\u00a0with information about their readership, viewers and listeners.\u00a0<a href=\"http:\/\/recollect.net\/blog\/billboards-are-big\/\" target=\"_blank\" rel=\"noopener noreferrer\">Billboard advertising<\/a>, and movie theatre pre-show advertising, can also supply you with information about the number of vehicles that pass billboard locations, or that attend movies.<\/p>\n<p>Your impressions should be extended to include your website and social media channels too. Don&#8217;t forget <a href=\"http:\/\/recollect.net\/solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\">ReCollect&#8217;s campaign feature<\/a> &#8211; that&#8217;s an easy way to count impressions.<\/p>\n<p>When planning a communications plan to promote new acceptable materials, you may establish an objective like:\u00a0<em>&#8220;To generate\u00a0100,000 communications impressions\u00a0from September 1 to September 15, 2016.&#8221;<\/em><\/p>\n<p>Once your communications plan has been implemented, you add up the impressions to demonstrate whether you reached your objective:<\/p>\n<p>It should be stressed that counting impressions is not an exact science. An impression does not automatically equal behaviour. It&#8217;s a measurement of an <em>output<\/em>, not an <em>outcome<\/em>.<\/p>","protected":false},"excerpt":{"rendered":"<p>When developing a communications plan, an important way to evaluate success is to to count &#8220;impressions.&#8221; Simply put, an impression is any time a\u00a0communications tool, such as a newspaper or radio ad, makes an impression on a person. Most newspapers, television stations, and radio stations can supply you\u00a0with information about their readership, viewers and listeners.\u00a0Billboard [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-8271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","resourcetype-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/posts\/8271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/comments?post=8271"}],"version-history":[{"count":0,"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/posts\/8271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/media\/3470"}],"wp:attachment":[{"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/media?parent=8271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}