{"id":8269,"date":"2016-08-11T04:32:18","date_gmt":"2016-08-11T11:32:18","guid":{"rendered":"https:\/\/routeware.com\/blog\/billboards-are-big\/"},"modified":"2025-05-06T14:06:35","modified_gmt":"2025-05-06T21:06:35","slug":"billboards-are-big","status":"publish","type":"post","link":"https:\/\/routeware.com\/en_gb\/blog\/billboards-are-big\/","title":{"rendered":"Billboards are Big! How to Connect to All Residents about Waste"},"content":{"rendered":"<p>Formerly the domain of the legal,\u00a0insurance, and restaurant\u00a0sectors,\u00a0municipalities are starting to use billboards as part of their communications efforts.<\/p>\n<p>The reasons are simple: well-placed billboards\u00a0generate\u00a0a lot of repeat &#8220;<a href=\"http:\/\/www.brickmarketing.com\/define-impression.htm\" target=\"_blank\" rel=\"noopener noreferrer\">impressions<\/a>,&#8221; and can in fact be surprisingly affordable.<\/p>\n<p>There&#8217;s a few things to keep in mind to get the most\u00a0out of your billboards:<\/p>\n<ul>\n<li><strong>Minimal text:<\/strong>\u00a0The best practice is seven words or less! Remember, people are\u00a0moving quickly past your billboard &#8211; they only have a short time to read and recall your message.<\/li>\n<li><b>Strong image:\u00a0O<\/b>ne large, strong image is better than lots of little images. This is particularly challenging for municipalities that want to highlight <em>all<\/em> the items that can be recycled!<\/li>\n<li><strong>Think big:<\/strong> Billboards are large and seen at a distance. Thin visual elements can be hard to distinguish, so use think lines, etc.<\/li>\n<li><strong>Be creative:<\/strong>\u00a0Using a funny, or even provocative, image or message will help generate recall.<\/li>\n<\/ul>\n<p><strong>Weighing the pros and cons of communications strategies? Subscribe here for updates on the industry!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Formerly the domain of the legal,\u00a0insurance, and restaurant\u00a0sectors,\u00a0municipalities are starting to use billboards as part of their communications efforts. The reasons are simple: well-placed billboards\u00a0generate\u00a0a lot of repeat &#8220;impressions,&#8221; and can in fact be surprisingly affordable. There&#8217;s a few things to keep in mind to get the most\u00a0out of your billboards: Minimal text:\u00a0The best practice [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-8269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","resourcetype-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/posts\/8269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/comments?post=8269"}],"version-history":[{"count":0,"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/posts\/8269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/media\/3467"}],"wp:attachment":[{"href":"https:\/\/routeware.com\/en_gb\/wp-json\/wp\/v2\/media?parent=8269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}